p i kids Donation to First Book in Honor of Star Wars Reads

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September 25, 2018

p i kids Donation to First Book in Honor of Star Wars Reads

Phoenix International Publications, Inc. (p i kids), a leading global publisher of children’s books and proponent of youth literacy, celebrated Star Wars Reads month in October with a donation of more than 1,000 copies of Star Wars titles to First Book, a nonprofit social enterprise founded to address educational inequality.

Titles donated were from the popular Look and Find® line, which encourages children and families to find hidden objects across multiple busy scenes. Look and Find® books help children develop searching and matching skills, while keeping them engaged as they explore the exciting Star Wars universe.

“We’re proud and thrilled to have the opportunity to partner with the Star Wars Reads and First Book teams for this special donation. Our company has always been committed to engaging, educating, and entertaining young readers. It made us very happy to be able to share our love for Star Wars and to give back at the same time,” shared Lynn Sikora, Director of Marketing at p i kids.

“The Book Bank exists because publishers like p i kids believe that all kids, no matter their circumstances, should have access to quality books,” said Carey Palmquist, senior vice president of ecommerce at First Book. “We are enormously grateful to p i kids for their commitment and their donation.”

The books will be distributed through the First Book National Book Bank (www.fbbookbank.org). Originally launched in 1998, Book Bank was the first, and remains the only, centralized distribution system for large-scale donations of children’s books from publishers to schools and programs serving kids in need. Today, the First Book National Book Bank distributes more than 13 million books annually.

This donation concludes p i kids’ celebration of this month-long literacy event.


About First Book

First Book transforms the lives of children in need. Through a sustainable, market-driven model, First Book is creating equal access to quality education—making everything from brand-new, high-quality books and educational resources, to sports equipment, winter coats, snacks, and more—affordable to its member network of more than 350,000 educators who exclusively serve kids in need. Since 1992, First Book has distributed more than 170 million books and educational resources to programs and schools serving children from low-income families in more than 30 countries. First Book currently reaches an average of 3 million children every year and supports more than one in four of the estimated 1.3 million classrooms and programs serving children in need. With an additional 1,000 educators joining each week, First Book is the largest and fastest-growing network of educators in North America exclusively serving kids in need.

Eligible educators, librarians, providers, and others serving children in need can sign up at firstbook.org/register. For more information, please visit firstbook.org or follow the latest news on Facebook and Twitter.


More Than 2 Million Satisfied Potty Goers

Elmo says: P is for potty!

We say: Potty training your child can be easier – and more fun – when Elmo’s there to help. In continuous publication since 2005, our best-selling Potty Time with Elmo book has now been enjoyed by more than 2 million potty-goers, and counting.

Here’s what people are saying about Potty Time with Elmo:

“Featuring everyone’s favorite furry red monster, this board book is short and sweet, with entertaining sound buttons – a great first introduction to pique your tot’s interest in the potty.” – from parenting.com

“If Elmo can teach kids to say the alphabet, he can teach them how to use the toilet. And what toddler won’t love pushing buttons that make sounds?” – from thebump.com

“Follow along as Elmo teaches his doll, Baby David, how to use the potty. If your child’s a Sesame Street fan, this is an engaging and low-effort way to introduce potty-training basics.” – from babycenter.com

Other products in our Sesame Street potty line include Elmo’s Potty Book (a First Look and Find®), Potty Time for Monsters, Potty Time Songs, Potty Time with Abby, and the top-ranked Potty Time with Elmo Appfor iPad, iPhone, and Kindle Fire.


Prescription for Parents: Read to Your Kids

Reading regularly with young children stimulates optimal patterns of brain development and strengthens parent-child relationships at a critical time in child development, which, in turn, builds language, literacy, and social-emotional skills that last a lifetime.

That’s the finding of the American Academy of Pediatrics (AAP), whose June 2014 policy statement recommends that pediatric providers promote early literacy development for children beginning in infancy and continuing at least until kindergarten.

Pediatric providers are directed to advise parents that reading aloud with young children can enhance parent-child relationships and prepare young minds to learn language and early literacy skills. They’re also encouraged to guide parents toward developmentally appropriate shared-reading activities that are enjoyable for children and parents and offer language-rich exposure to books, pictures, and the written word.

p i kids books are designed with parent-child reading experiences in mind. For pre-readers, our sound story books provide a great opportunity for children to follow along while the parent reads and then press the sound buttons when they appear in the story. Our First Look and Find® books feature parent-child activities that focus on counting, matching, rhyming, alphabet, shape identification, spatial relations, and more. And our keepsake treasuries are just right for reading together at naptime, bedtime, or anytime!